The Growing Demand for Medicare: Past, Present, and Future

Choosing to Respond

In 2001, two college graduates got the idea to create GoHealth after deciding that an essential, basic need like health insurance should be more accessible and easier to understand and compare. Today, GoHealth helps older adults live their best lives through enrolling in and fully utilizing Medicare plans, resources, and benefits services.

As an organization, 20 years in the business of health insurance has taught GoHealth how to listen, and as we listened, we’ve learned that older adults are active and enthusiastic about their health, but they need more help to understand the benefits that are available to them. In response to this need, we take the time to ensure our members are confident with their plan and understand every benefit. The sophistication of both our benefits platform and our members continues to grow. We celebrate the opportunity to improve older adults’ health and quality of life for the next 20 years and beyond.

Impending Education Gap

The next decade will be a historic one. The baby boomer generation will fully age into Medicare by 2030, accounting for nearly 80 million people.

The demand for Medicare is growing and will only continue to grow. History has shown that spending per beneficiary will surely increase. However, through our years of listening and learning from our members, we see opportunities to help seniors improve their physical, emotional and financial health by maximizing the value of their health benefits.

Medicare literacy is a critical piece of the puzzle as millions of older adults age into the program. We know how to help people understand Medicare and how to connect them with a plan that best meets their needs. When Medicare-eligible adults know how to tailor their benefits toward the care they need, we see health outcomes improve. And we know that early intervention and quality care lead to lower healthcare costs.

A Bridge to Better Care

GoHealth’s programs and technologies are helping members obtain more value from their health benefits. Meanwhile, Medicare Advantage plans have undertaken progressive expansions to deliver the same value. Educating high-risk and high-need populations will lead to more seniors with high-quality, affordable healthcare insurance through Medicare Advantage and Medicare services.

The GoHealth platform connects with disengaged and underinsured older adults who can benefit from renewed public health resources and benefits through Medicare Advantage. The priorities and tastes of aging populations inform how we engage these populations with benefits solutions that meet their needs where they are, making Medicare seamless, simple and affordable.

One single approach won’t address older adults where they live or cater to the varied types of care they need. By recognizing the diversity of social factors, disease states, and socioeconomic factors among seniors, we build benefits and TeleCare customer service teams that support care management and evolve with health conditions and aging.

Plotting the Course

Anyone in the healthcare industry knows that discussions about payment reforms and innovations to the delivery system date back further than 20 years. Still, as a stakeholder in the healthcare ecosystem, we continue to build services that help our members get more value for every dollar spent on health insurance.

Twenty years has taught us that enhancing access and providing resources lead to a more efficient system. As the demand for Medicare grows, so does the importance of our mission to improve access to healthcare in America. Twenty years ago, that’s what we set out to accomplish. Today, we know GoHealth is living its mission successfully, as we have helped over a million people enroll in a health insurance plan in the last three years alone.

Tomorrow, the next chapter of GoHealth’s history begins. We will continue to advance our mission to improve healthcare access and provide resources for physical, emotional and financial health to the Medicare generations to come.